Unit Outlines：
◆ A Complete Business Analytic Process
。Data Preparation
。Exploration
。Modeling & Prediction
。Assumption & Simulation
。Strategic & Operational Decisions
◆ Assumptions
。Assumptions in BA
。Cost Effect Function (S-Curve)
。Parameterized Assumption
◆ Simulation
。Predictions + Assumptions
。Comparison & Optimization
。Choose Instruments
。Select Target
。Estimate Return
Notebook：
◆ Tafeng 7 Assumption & Simulation ( 7_Simulation.html )
Interactive Shiny App：
◆ Marketing Instrument Simulation A ( TFA7en_Simulation.html )
◆ Marketing Instrument Simulation B ( TFA7en_Simulation.html )
Google Drive：
◆ Course Material : [ ~/ib533/ ]
Unit13 Assignment： Due: 2025/12/21 (Sun.) 07:00
Prepare your Team Final Presentation Video…
upload your final notebook, presentation and video files to …
[~/team/G#/] with filenames “G#_FINAL.html”, “G#_FINAL.pptx” and “G#_FINAL.mp4”
參考連結：
◆ John Hopkins: R Programming online course
◆ John Hopkins: R Programming eBook
◆ Harvard: Data Science ebook
◆ Unit13 Video Recording