Unit Outlines:
◆ A Complete Business Analytic Process
。Data Preparation
。Exploration
。Modeling & Prediction
。Assumption & Simulation
。Strategic & Operational Decisions
◆ Assumptions
。Assumptions in BA
。Cost Effect Function (S-Curve)
。Parameterized Assumption
◆ Simulation
。Predictions + Assumptions
。Comparison & Optimization
。Choose Instruments
。Select Target
。Estimate Return
Notebook:
Interactive Shiny App:
◆ Marketing Instrument Simulation A ( TFA7en_Simulation.html )
◆ Marketing Instrument Simulation B ( TFA7en_Simulation.html )
Google Drive:
◆ Course Material : [ ~/ib533/ ]
Unit13 Assignment: Due: 2022/12/25 (Sun.) 23:59
Prepare your Team Final Presentation …
upload your notebook and presentation files to …
[~/team/G#/] with filename “G#_FINAL.html” and “G#_FINAL.pptx”
參考連結:
◆ John Hopkins: R Programming online course
◆ John Hopkins: R Programming eBook
◆ Harvard: Data Science ebook
◆ Unit13 Video Recording