{"id":5113,"date":"2023-05-20T16:02:42","date_gmt":"2023-05-20T08:02:42","guid":{"rendered":"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=5113"},"modified":"2024-01-24T11:51:28","modified_gmt":"2024-01-24T03:51:28","slug":"%e5%95%86%e6%a5%ad%e5%a4%a7%e6%95%b8%e6%93%9a%e5%88%86%e6%9e%90%e8%b3%87%e6%96%99%e6%a1%88%e4%be%8b","status":"publish","type":"page","link":"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=5113","title":{"rendered":"\u5546\u696d\u5927\u6578\u64da\u5206\u6790\u8cc7\u6599\u6848\u4f8b (CM505)"},"content":{"rendered":"<div style=\"line-height: 2;\">\n<h3><strong><span style=\"color: #008000;\">\u6559\u5b78\u76ee\u6a19<\/span><\/strong><\/h3>\n<p>\u672c\u8ab2\u7a0b\u7684\u76ee\u7684\u5728\u900f\u904e\u5be6\u969b\u7684\u4e00\u822c\u5546\u696d\u7ba1\u7406\u8cc7\u6599\u500b\u6848\uff0c\u5f15\u5c0e\u540c\u5b78\u5011\u6d3b\u7528\u6240\u5b78\u904e\u7684\u5404\u7a2e\u5206\u6790\u65b9\u6cd5\uff0c\u4e26\u7d50\u5408\u5404\u9805\u5206\u6790\u7684\u7d50\u679c\u4f86\u9032\u884c\u7b56\u7565\u898f\u5283\u3002\u672c\u8ab2\u7a0b\u5c07\u8207\u7522\u696d\u754c\u5408\u4f5c\uff0c\u8b93\u540c\u5b78\u5011\u9032\u5165\u5be6\u969b\u7684\u516c\u53f8\u60c5\u5883\uff0c\u7df4\u7fd2\u5728\u5be6\u969b\u7684\u5546\u696d\u60c5\u5883\u4e4b\u4e0b\u3001\u9748\u6d3b\u904b\u7528\u63a2\u7d22\u6027\u3001\u8a3a\u65b7\u6027\u548c\u9810\u6e2c\u6027\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u914d\u5408\u6a21\u64ec\u8207\u512a\u5316\u5de5\u5177\u4f86\u5224\u65b7\u5c40\u52e2\u3001\u9810\u6e2c\u60c5\u5883\u3001\u6a21\u64ec\u72c0\u6cc1\u3001\u6e9d\u901a\u7b56\u7565\u548c\u898f\u5283\u5c0d\u7b56\u3002<br \/>\nThis cousre aims to apply action learning approach for analytics based on real business cases. The analysis results will be subsequently used to devise strategies. Students will be placed in real company context and exercise various analytics methods, such as exploring, diagnosis, and predictive analytics. The result will be coupled with simulations and optimization techniques for strategic planning.<\/p>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u8ab2\u7a0b\u5927\u7db1<\/span><\/strong><\/h3>\n<ul style=\"list-style-type: disc;\">\n<li>\u8a8d\u8b58\u5408\u4f5c\u5ee0\u5546 \uff08Acquainting Business Partners)<\/li>\n<li>\u5546\u696d\u5206\u6790\u6d41\u7a0b (Basic Business Analysis Process)<\/li>\n<li>\u5b78\u751f\u5206\u7d44 (Grouping Students)<\/li>\n<li>\u8cc7\u6599\u6574\u7406 (Preparing Data)<\/li>\n<li>\u63a2\u7d22\u6027\u8cc7\u6599\u5206\u6790 (Exploring Data)<\/li>\n<li>\u9810\u6e2c\u6027\u6a21\u578b (Predictive Analytics)<\/li>\n<li>\u7b56\u7565\u898f\u5283\u8207\u6548\u76ca\u4f30\u8a08 (Strategic Planning)<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #008000;\">\u8ab2\u7a0b\u5b89\u6392<\/span><\/strong><\/h3>\n<p>\u5546\u696d\u6578\u64da\u5206\u6790\u6700\u7d42\u7684\u76ee\u6a19\u662f\u4f7f\u7528\u6578\u64da\u5e6b\u52a9\u6211\u5011\u505a\u5546\u696d\u6c7a\u7b56\uff0c\u901a\u5e38\u5728\u4e00\u500b\u5b8c\u6574\u7684\u6c7a\u7b56\u904e\u7a0b\u4e2d\u6211\u5011\u6703\u7528\u5230\u4e00\u7cfb\u5217\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u4e00\u958b\u59cb\u6211\u5011\u9700\u8981\u4f7f\u7528\u63a2\u7d22\u6027(explorative)\u7684\u65b9\u6cd5\uff0c\u914d\u5408\u8cc7\u6599\u8996\u89ba\u5316\uff0c\u5f9e\u8cc7\u6599\u4e2d\u627e\u5230\u5176\u4e2d\u96b1\u542b\u7684\u7d50\u69cb\u548c\u8da8\u52e2\uff0c\u5e6b\u52a9\u6211\u5011\u770b\u5230\u95dc\u9375\u7684\u554f\u984c\uff0c\u63a5\u4e0b\u4f86\u6211\u5011\u53ef\u80fd\u6703\u7528\u8a3a\u65b7\u6027(diagnostic)\u7684\u65b9\u6cd5\uff0c\u627e\u51fa\u554f\u984c\u4e4b\u9593\u7684\u56e0\u679c\u95dc\u4fc2\uff0c\u6216\u8005\u6211\u5011\u9700\u8981\u4f7f\u7528\u9810\u6e2c\u6027(predictive)\u7684\u65b9\u6cd5\uff0c\u9810\u6e2c\u672a\u4f86\u53ef\u80fd\u6703\u906d\u9047\u7684\u60c5\u5883\uff0c\u4e5f\u9700\u8981\u4f7f\u7528\u6a21\u64ec(simulation)\u548c\u512a\u5316(optimization)\u5de5\u5177\uff0c\u5e6b\u52a9\u6211\u5011\u5728\u5404\u500b\u4e0d\u540c\u7684\u60c5\u5883\u88e1\u9762\u627e\u5230\u6700\u4f73\u7684\u6c7a\u7b56\u548c\u6700\u4f73\u7684\u7b56\u7565\uff0c\u627e\u51fa\u53ef\u884c\u7684\u7b56\u7565\u4e4b\u5f8c\u6211\u5011\u53ef\u80fd\u53c8\u9700\u8981\u7528\u5230\u8996\u89ba\u5316\u5de5\u5177\u5e6b\u52a9\u6211\u5011\u7b56\u7565\u6e9d\u901a\uff0c\u5728\u4f01\u696d\u6578\u4f4d\u5316\u7684\u904e\u7a0b\u4e2d\uff0c\u6211\u5011\u9700\u8981\u4e0d\u65b7\u91cd\u8907\u4f7f\u7528\u9019\u5e7e\u500b\u6b65\u9a5f\u4f86\u5e6b\u6211\u5011\u8abf\u6574\u65b9\u5411\uff0c\u4e00\u500b\u6578\u4f4d\u5316\u7684\u4f01\u696d\uff0c\u66f4\u662f\u6703\u91cd\u8986\u4f7f\u7528\u9019\u4e9b\u6b65\u9a5f\u4f86\u8abf\u6574\u81ea\u5df1\u7684\u7b56\u7565\u3002\u56e0\u6b64\u5728\u4ecb\u7d39\u5b8c\u4e00\u7cfb\u5217\u7684\u5206\u6790\u65b9\u6cd5\u548c\u5206\u6790\u5de5\u5177\u4e4b\u5f8c\uff0c\u6bcf\u4e00\u500b\u5b78\u7a0b\u7684\u6700\u5f8c\u4e00\u500b\u5c08\u696d\u8ab2\u7a0b\uff0c\u6211\u5011\u6703\u4f9d\u4e0d\u540c\u7684\u5546\u696d\u60c5\u5883\u8a2d\u8a08\u4e00\u7cfb\u5217\u7684<strong>\u8cc7\u6599\u500b\u6848<\/strong>\uff0c\u5f15\u5c0e\u540c\u5b78\u5011\u6d3b\u7528\u6240\u5b78\u904e\u7684\u5404\u7a2e<strong>\u5206\u6790\u65b9\u6cd5<\/strong>\uff0c\u4e26\u7d50\u5408\u5404\u9805\u5206\u6790\u7684\u7d50\u679c\u4f86\u9032\u884c<strong>\u7b56\u7565\u898f\u5283<\/strong>\u3002<\/p>\n<p>\u5728\u4e00\u822c\u5546\u696d\u7ba1\u7406\u8cc7\u6599\u500b\u6848\u5206\u6790\u4e4b\u4e2d\uff0c\u6211\u5011\u8a08\u756b\u53c3\u8003\u300cMIT\u53f2\u9686\u5546\u5b78\u9662<a href=\"https:\/\/www.edx.org\/course\/the-analytics-edge\">Analytics Edge<\/a>\u300d\u9019\u500b\u7dda\u4e0a\u8ab2\u7a0b\u88e1\u9762\u7684\u500b\u6848\uff0c\u5e6b\u52a9\u540c\u5b78\u5011\u8a8d\u8b58\u5546\u696d\u6578\u64da\u5206\u6790\u5728\u904b\u52d5\u3001\u91ab\u7642\u3001\u8b66\u653f\u3001\u6cd5\u52d9\u3001\u4fdd\u96aa\u3001\u4ea4\u53cb\u7db2\u7ad9\u7b49\u4e0d\u540c\u7522\u696d\u7684\u5275\u65b0\u61c9\u7528\uff1b\u6211\u5011\u4e5f\u8a08\u756b\u53c3\u8003\u300c\u83ef\u9813\u5546\u5b78\u9662<a href=\"https:\/\/www.coursera.org\/specializations\/business-analytics\">Business Analytics Specialization<\/a>\u300d\u9019\u4e00\u7cfb\u5217\u7dda\u4e0a\u8ab2\u7a0b\u7684\u4f5c\u6cd5\uff0c\u5206\u5225\u5f9e\u7b56\u7565\u7ba1\u7406\u3001\u9867\u5ba2\u7ba1\u7406\u3001\u7ba1\u7406\u6703\u8a08\u3001\u4eba\u8cc7\u7ba1\u7406\u3001\u4f5c\u696d\u7ba1\u7406\u9019\u5e7e\u500b\u5c64\u9762\u8a2d\u8a08\u8cc7\u6599\u500b\u6848\uff0c\u8b93\u540c\u5b78\u5011\u7df4\u7fd2\u4f7f\u7528\u6578\u64da\u4f86\u52a0\u5f37\u516c\u53f8\u7684\u5167\u90e8\u7ba1\u7406\u3002\u6b64\u5916\uff0c\u6211\u5011\u4e5f\u8a08\u756b\u4eff\u7167\u300c<a href=\"https:\/\/hbsp.harvard.edu\/simulations\/\">\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u6a21\u64ec\u500b\u6848<\/a>\u300d\uff0c\u4f7f\u7528\u4e92\u52d5\u5f0f\u7db2\u9801\u6a21\u64ec\u5e02\u5834\u5340\u9694\u3001\u5dee\u5225\u5b9a\u50f9\u3001\u7522\u54c1\u8a2d\u8a08\u3001\u7522\u54c1\u7dda\u898f\u5283\u3001\u7522\u54c1\u5dee\u7570\u5316\u8207\u50f9\u683c\u7af6\u722d\u7b49\u7b49\u72c0\u6cc1\uff0c\u8b93\u540c\u5b78\u9ad4\u9a57\u9762\u5c0d\u5e02\u5834\u7af6\u722d\u3001\u5728\u6642\u9593\u58d3\u529b\u4e4b\u4e0b\u9700\u8981\u505a\u51fa\u6c7a\u7b56\u7684\u771f\u5be6\u5546\u52d9\u60c5\u5883<\/p>\n<p>\u9664\u4e86\u4f9d\u7279\u5b9a\u7684\u5546\u696d\u8a2d\u8a08\u7684\u8cc7\u6599\u500b\u6848\u4e4b\u5916\uff0c\u6211\u5011\u8a08\u5283\u6bcf\u4e00\u500b\u5c08\u696d\u8ab2\u7a0b\u7684\u6700\u5f8c\u90fd\u6703\u4f7f\u7528\u5e36\u6709\u975e\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u5927\u578b\u95dc\u806f\u5f0f\u8cc7\u6599\u96c6(\u5982\uff1aYelp Academy Challenge)\u4f86\u505aCapstone Project\uff0c\u9019\u500bProject\u53ea\u6703\u63d0\u4f9b\u8cc7\u6599\u548c\u60c5\u5883\uff0c\u4e0d\u6703\u6307\u5b9a\u76ee\u6a19\uff0c\u5404\u5c0f\u7d44\u9700\u8981\u4f9d\u64da\u8cc7\u6599\u548c\u60c5\u5883\u81ea\u884c\u5224\u65b7\u5408\u9069\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u900f\u904e\u8cc7\u6599\u63a2\u7d22\u627e\u51fa\u95dc\u9375\u7684\u554f\u984c\u3001\u9078\u64c7\u5206\u6790\u7684\u76ee\u6a19\uff0c\u76ee\u7684\u662f\u8b93\u540c\u5b78\u7df4\u7fd2\uff0c\u9762\u5c0d\u7522\u696d\u898f\u6a21\u7684\u5de8\u91cf\u8cc7\u6599\u7684\u6642\u5019\uff0c\u80fd\u5920\u904b\u7528\u5927\u6578\u64da\u904b\u7b97\u5de5\u5177\u6574\u7406\u8cc7\u6599\u3001\u4f7f\u7528\u63a2\u7d22\u6027\u65b9\u6cd5\u627e\u5230\u95dc\u9375\u6027\u7684\u554f\u984c\uff0c\u81ea\u884c\u6839\u64da\u95dc\u9375\u554f\u984c\u8a2d\u5b9a\u5206\u6790\u7684\u984c\u76ee\uff0c\u7136\u5f8c\u6d3b\u7528\u5b78\u904e\u7684\u5404\u7a2e\u5206\u6790\u65b9\u6cd5\u5206\u6790\u8cc7\u6599\uff0c\u4e26\u7d50\u5408\u5404\u9805\u5206\u6790\u7684\u7d50\u679c\u4f86\u6c7a\u5b9a\u7b56\u7565\u3002<\/p>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u5546\u696d\u5206\u6790\u4e3b\u984c<\/span><\/strong><\/h3>\n<p>\u671f\u521d\u6211\u5011\u6703\u8207\u5408\u4f5c\u5c0d\u8c61\u5546\u8b70\u5206\u6790\u7684\u65b9\u5411\u548c\u76ee\u7684\uff0c\u5be6\u969b\u7684\u5546\u696d\u5206\u6790\u9805\u76ee\u53ef\u80fd\u5305\u542b<\/p>\n<ul>\n<li>\u9867\u5ba2\u50f9\u503c\u7ba1\u7406\u6848\u4f8b<\/li>\n<li>\u7b56\u7565\u4eba\u8cc7\u7ba1\u7406\u6848\u4f8b<\/li>\n<li>\u7ba1\u7406\u6703\u8a08\u6848\u4f8b<\/li>\n<li>\u4f5c\u696d(\u4f9b\u61c9\u93c8)\u7ba1\u7406\u6848\u4f8b<\/li>\n<\/ul>\n<ul>\n<li>\u8077\u696d\u904b\u52d5\u7d93\u7406\u6848\u4f8b<\/li>\n<li>\u91ab\u7642\u4fdd\u96aa\u516c\u53f8\u6848\u4f8b<\/li>\n<li>\u65b0\u7522\u54c1\u92b7\u552e\u9810\u4f30\u6848\u4f8b<\/li>\n<li><a href=\"http:\/\/www.kaggle.com\/c\/acquire-valued-shoppers-challenge\">\u96f6\u552e\u696d\u9867\u5ba2\u50f9\u503c\u7ba1\u7406\u6848\u4f8b<\/a>\n<ul>\n<li>Acquire Valued Shoppers Challenge (Kaggle)<\/li>\n<li>349,655,789\u7b46\u4ea4\u6613\u9805\u76ee\uff0c26,500,000\u7b46\u4ea4\u6613\uff0c311,500\u4f4d\u9867\u5ba2<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.kaggle.com\/c\/coupon-purchase-prediction\">\u96fb\u5546\u7db2\u7ad9\u63a8\u85a6\u7cfb\u7d71\u6848\u4f8b<\/a>\n<ul>\n<li>Instacart Market Basket Analysis (Kaggle)<\/li>\n<li>22,026,608\u7b46\u4ea4\u6613\u9805\uff0c2,178,586\u7b46\u4ea4\u6613\uff0c131,209\u4f4d\u9867\u5ba2\uff0c49,688\u9805\u7522\u54c1<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.kaggle.com\/c\/coupon-purchase-prediction\">\u96f6\u552e\u696d\u6298\u50f9\u5238\u6548\u7387\u9810\u6e2c\u6848\u4f8b<\/a>\n<ul>\n<li>Coupon Purchase Prediction (Kaggle)<\/li>\n<li>2,833,178\u6b21\u7522\u54c1\u7db2\u9801\u9ede\u64ca\uff0c1,046,668\u7db2\u7ad9\u9020\u8a2a\u4eba\u6b21<\/li>\n<li>168,996\u7b46\u4ea4\u6613\uff0c22,873\u4f4d\u9867\u5ba2<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/2015.recsyschallenge.com\/challenge.html\">\u96fb\u5546\u7db2\u7ad9\u700f\u89bd\u8a18\u9304\u6848\u4f8b<\/a>\n<ul>\n<li>Yoochoose RecSys 2015 Competition Dataset<\/li>\n<li>33,003,944 clicks\uff0c9,297,691 sessions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\u5206\u6790\u6b65\u9a5f\uff1a\n<ul>\n<li>\u4f7f\u7528\u5927\u6578\u64da\u5206\u6790\u5e73\u53f0\u6574\u7406\u7d50\u69cb\u8207\u975e\u7d50\u69cb\u5316\u8cc7\u6599\uff0c<\/li>\n<li>\u4f7f\u7528\u63a2\u7d22\u6027\u5206\u6790\u65b9\u6cd5\u548c\u8cc7\u6599\u8996\u89ba\u5316\u5de5\u5177\u770b\u51fa\u51fa\u96b1\u85cf\u5728\u8cc7\u6599\u4e4b\u4e2d\u7684\u7d50\u69cb\u548c\u8da8\u52e2\uff0c<\/li>\n<li>\u5f9e\u7d50\u69cb\u548c\u548c\u8da8\u52e2\u4e4b\u4e2d\u81ea\u884c\u63d0\u51fa\u95dc\u9375\u7684\u554f\u984c\uff0c<\/li>\n<li>\u4f7f\u7528\u9810\u6e2c\u6027\u548c\u8a3a\u65b7\u6027\u65b9\u6cd5\u4ee5\u53ca\u6a21\u64ec\u8207\u512a\u5316\u5de5\u5177\uff0c<\/li>\n<li>\u5c0d\u95dc\u9375\u554f\u984c\u63d0\u51fa\u53ef\u884c\u7684\u5c0d\u7b56<\/li>\n<li>\u88fd\u4f5c\u3001\u6e96\u5099\u671f\u672b\u7c21\u5831<\/li>\n<\/ul>\n<\/li>\n<li>\u53ef\u80fd\u7684\u5206\u6790\u9805\u76ee\uff1a\n<ul>\n<li>\u5546\u696d\u985e\u5225\u5206\u6790<\/li>\n<li>\u8a55\u8ad6\u5167\u5bb9\u5206\u6790<\/li>\n<li>\u8a55\u8ad6\u6587\u5b57\u6548\u679c\u5206\u6790<\/li>\n<li>\u5716\u50cf(\u7167\u7247)\u6548\u679c\u5206\u6790<\/li>\n<li>\u8a55\u8ad6\u8005\u7db2\u8def\u5206\u6790<\/li>\n<li>\u793e\u7fa4\u5a92\u9ad4\u5167\u5bb9\u5206\u6790<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u81ea\u88fd\u6559\u6750<\/span><\/strong><\/h3>\n<p>\u672c\u8ab2\u7a0b\u4e0d\u4f7f\u7528\u6559\u79d1\u66f8\uff0c\u6211\u5011\u5c07\u4ee5\u904e\u53bb\u7684\u81ea\u88fd\u6559\u6750\u70ba\u57fa\u790e\uff0c\u4f9d\u64da\u8ab2\u7a0b\u9700\u8981\u91cd\u65b0\u7de8\u88fd\u6559\u6750\uff0c\u6559\u6750\u9805\u76ee\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=833\">\u8ab2\u7a0b\u7db2\u7ad9<\/a>\uff1a\u6574\u5408\u81ea\u88fd\u6559\u6750\u8207\u7dda\u4e0a\u8cc7\u6e90\uff0c\u4fc3\u9032\u4e92\u52a9\u5b78\u7fd2 (HTML)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=bNzcONJsc2Y\">\u5c0e\u8b80\u5f71\u7247<\/a>\uff1a\u5e6b\u52a9\u540c\u5b78\u4e86\u89e3\u7dda\u4e0a\u9810\u7fd2\u5167\u5bb9(\u7dda\u4e0a\u8ab2\u7a0b\u539f\u6587\u6559\u5b78\u5f71\u7247)<\/li>\n<li><a href=\"https:\/\/drive.google.com\/open?id=17NYL53esNEs56fvlfhKmXxvanduOjwRy\">\u8b1b\u7fa9<\/a>\uff1a\u6bcf\u4e00\u55ae\u5143\u7684\u8b1b\u7fa9\u6295\u5f71\u7247 (PPT)<\/li>\n<li><a href=\"http:\/\/rpubs.com\/tonychuo\/AS8-0-CVM\">\u8ab2\u5802\u7b46\u8a18<\/a>\uff1a\u6bcf\u4e00\u55ae\u5143\u7684\u8ab2\u5802\u6240\u4f7f\u7528\u7684\u7a0b\u5f0f\u78bc(R-Notebook)<\/li>\n<li><a href=\"http:\/\/rpubs.com\/tonychuo\/AS7-1\">\u4f5c\u696d\u7b46\u8a18<\/a>\uff1a\u6bcf\u4e00\u55ae\u5143\u7684\u4f5c\u696d(R-Notebook)<\/li>\n<li><a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1244\">\u7dda\u4e0a\u6a21\u64ec\u7a0b\u5f0f<\/a>\uff1a\u4ee5\u4e92\u52d5\u6a21\u64ec\u7684\u65b9\u5f0f\u5e6b\u52a9\u540c\u5b78\u4e86\u89e3\u6bd4\u8f03\u8907\u96dc\u7684\u6982\u5ff5 (R:Shiny)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZNC3AQj1Pv8&amp;index=1&amp;list=PLZgYls1tojKn4cRSjR2q0vVys4AWXDsKP\">\u4e0a\u8ab2\u9304\u5f71<\/a>\uff1a \u65b9\u4fbf\u540c\u5b78\u8907\u7fd2\u6216\u88dc\u8ab2 (YouTube)<\/li>\n<\/ul>\n<p>\u8acb\u900f\u904e\u4ee5\u4e0a\u7db2\u8def\u9023\u7d50\u5be9\u95b1\u6211\u5011\u7684\u81ea\u88fd\u6559\u6750\u7bc4\u4f8b\u3002<\/p>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u4e2d\u5c71\u7ba1\u9662\u5927\u6578\u64da\u904b\u7b97\u8cc7\u6e90<\/span><\/strong><\/h3>\n<p>\u672c\u8ab2\u7a0b\u4e4b\u4e2d\u5c07\u4f7f\u7528\u8d85\u904e\u4e09\u5104\u7b46\u8cc7\u6599\u7684\u5de8\u578b\u8cc7\u6599\u96c6\uff0c\u5b78\u751f\u53ef\u4ee5\u900f\u904e\u5b78\u751f\u5e33\u865f\u4f7f\u7528<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1721\">\u4e2d\u5c71\u7ba1\u9662\uff1a\u5546\u696d\u5927\u6578\u64da\u5e73\u53f0<\/a>\u4e4b\u4e2d\u7684\u5927\u6578\u64da\u904b\u7b97\u8cc7\u6e90\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u6240\u6709\u7684\u5927\u578b\u8cc7\u6599\u96c6\u5c07\u4e8b\u5148\u5e03\u7f6e\u5728Hadoop\u7db2\u8def\u6a94\u6848\u7cfb\u7d71\u4e4b\u4e2d<\/li>\n<li>\u5de8\u91cf\u8cc7\u6599\u53ef\u4ee5\u8f09\u5165<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1723\">Spark\u6574\u5408\u5206\u6790\u5f15\u64ce<\/a>\uff0c\u4ee5\u8cc7\u6599\u6846\u4ecb\u9762\u8655\u7406\u8cc7\u6599\uff0c<\/li>\n<li>\u5de8\u91cf\u8cc7\u6599\u4e5f\u53ef\u4ee5\u8f09\u5165GreenPlum\u5206\u6563\u5f0f\u8cc7\u6599\u5eab\uff0c\u900f\u904eSQL\u4ecb\u9762\u9032\u884c\u8655\u7406<\/li>\n<li>\u9664\u4e86\u8cc7\u6599\u6846\u548cSQL\u4ecb\u9762\u4e4b\u5916\uff0c<a href=\"http:\/\/cm.nsysu.edu.tw\/~msrc\/wp\/?page_id=1376\">\u6574\u5408\u5206\u6790\u5e73\u53f0<\/a>\u4e5f\u63d0\u4f9b\u4e86\u7c21\u6613\u7684\u8cc7\u6599\u4e0a\u50b3\u548c\u63a2\u7d22\u529f\u80fd<\/li>\n<li>\u900f\u904e\u5e73\u53f0\u53ef\u4ee5\u4f7f\u7528\u9ad8\u968e\u4ecb\u9762(Keras)\u4f7f\u7528\u914d\u5099\u6709GPU\u7684\u6df1\u5ea6\u904b\u7b97\u4e3b\u6a5f\u5efa\u7acb\u4eba\u5de5\u667a\u6167\u6a21\u578b<\/li>\n<li>\u4f7f\u7528\u8005\u7b2c\u4e00\u6b21\u767b\u9304\uff0c\u5373\u53ef\u900f\u904e\u6839\u76ee\u9304\u4e4b\u4e0b\u7684\u793a\u7bc4\u7a0b\u5f0f\uff0c(\u7df4\u7fd2)\u4f7f\u7528\u4ee5\u4e0a\u5404\u9805\u8cc7\u6e90<\/li>\n<li>\u4f7f\u7528\u8005\u53ef\u4ee5\u900f\u904e<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1725\">\u6587\u5b57\u5206\u6790\u5e73\u53f0<\/a>\uff0c\u4ee5\u534a\u81ea\u52d5\u5316\u7684\u65b9\u5f0f\u4e0a\u50b3\u3001\u5206\u6790\u6587\u96c6\u8cc7\u6599\uff0c\u76ee\u524d\u6587\u5b57\u5e73\u53f0\u4e4b\u4e2d\u5df2\u7d93\u5b58\u6709\u904e\u53bb10\u5e74\u9593PTT\u7db2\u7ad9\u591a\u6578\u7248\u9762\u7684\u6587\u5b57\u8cc7\u6599\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u76f4\u63a5\u4f7f\u7528\u95dc\u9375\u5b57\u548c\u65e5\u671f\u7be9\u9078PO\u6587\u5167\u5bb9\uff0c\u9032\u884c\u5206\u6790<\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u7dda\u4e0a\u8ab2\u7a0b<\/span><\/strong><\/h3>\n<p>\u6211\u5011\u4e5f\u6703\u53c3\u8003\u4ee5\u4e0b\u7dda\u4e0a\u8ab2\u7a0b(MOOC&#8217;s)\uff1a<\/p>\n<ul>\n<li>\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u958b\u8a2d\u7684<a href=\"https:\/\/www.edx.org\/course\/the-analytics-edge\">Analytics Edge<\/a>\u7dda\u4e0a\u8ab2\u7a0b (edX)<\/li>\n<li>\u83ef\u9813\u5546\u5b78\u9662\u958b\u8a2d\u7684<a href=\"https:\/\/www.coursera.org\/specializations\/business-analytics\">Business Analytics Specialization<\/a>\u7cfb\u5217\u7dda\u4e0a\u8ab2\u7a0b\n<ul>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/wharton-customer-analytics?specialization=business-analytics\">Customer Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/wharton-operations-analytics?specialization=business-analytics\">Operations Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/wharton-people-analytics?specialization=business-analytics\">People Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/accounting-analytics?specialization=business-analytics\">Accounting Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u5f9e\u5176\u4e2d\u622a\u53d6\u5408\u9069\u7684\u6559\u5b78\u55ae\u5143\u3001\u4f5c\u696d\u7fd2\u984c\u6216\u8cc7\u6599\u6848\u4f8b\uff0c\u76f4\u63a5\u5f15\u7528\u70ba\u9810\u7fd2\u6559\u6750\u3001\u53c3\u8003\u6559\u6750\uff0c\u6216\u4ee5\u5176\u4f5c\u70ba\u81ea\u7de8\u6559\u6750\u7684\u7d20\u6750\u3002<\/p>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u958b\u653e\u8cc7\u6599\u4f86\u6e90<\/span><\/strong><\/h3>\n<p>\u672c\u8ab2\u7a0b\u5c07\u5f9e\u4ee5\u4e0b\u958b\u653e\u8cc7\u6599\u7db2\u7ad9\u8490\u96c6\u8cc7\u6599\u96c6\uff0c\u85c9\u4ee5\u7de8\u8f2f\u7ba1\u7406\u8cc7\u6599\u6848\u4f8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.kaggle.com\/\">Kaggle<\/a> \u516c\u958b\u8cc7\u6599\u7db2\u7ad9<\/li>\n<li><a href=\"https:\/\/archive.ics.uci.edu\/ml\/datasets.html\">UCI Machine Learning Repository<\/a><\/li>\n<li><a href=\"https:\/\/data.gov.tw\/\">\u653f\u5e9c\u8cc7\u6599\u958b\u5206\u5e73\u53f0<\/a><\/li>\n<li><a href=\"https:\/\/scidm.nchc.org.tw\/\">\u570b\u5bb6\u9ad8\u901f\u7db2\u8def\u8207\u8a08\u7b97\u4e2d\u5fc3 \u8cc7\u6599\u5e02\u96c6\u5e73\u53f0<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">R\u8a9e\u8a00\u7684\u7279\u6b8a\u7528\u9014\u5957\u4ef6<\/span><\/strong><\/h3>\n<p>\u9664\u4e86R\u548cRStudio\u4e4b\u5916\uff0c\u672c\u8ab2\u7a0b\u6703\u4f7f\u7528\u4ee5\u4e0b\u7279\u6b8a\u7528\u9014\u5957\u4ef6\uff1a<\/p>\n<ul>\n<li>\u4e92\u52d5\u5f0f\u7db2\u9801\u5716\u5f62\u5957\u4ef6 (htmlwidget, &#8230;)<\/li>\n<li>\u4e92\u52d5\u5f0f\u6a21\u64ec\u5957\u4ef6 (shiny, shinyWidgets, shinydashboard)<\/li>\n<li>\u5716\u8cc7\u8655\u7406\u5957\u4ef6 (sf, tmap)<\/li>\n<li>\u7522\u54c1\u63a8\u85a6\u7cfb\u7d71\u5957\u4ef6 (recommaenderlab)<\/li>\n<li>\u71df\u6536\u7ba1\u7406\u5957\u4ef6 (fPortfolio, quantmod)<\/li>\n<li>\u6295\u8cc7\u7d44\u5408\u7ba1\u7406\u5957\u4ef6 (fPortfolio, quantmod)<\/li>\n<li>\u975e\u7dda\u6027\u898f\u5283(\u6700\u4f73\u5316)\u5957\u4ef6 (modopt.matlab)<\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u5176\u4ed6\u7dda\u4e0a\u8cc7\u6e90<\/span><\/strong><\/h3>\n<p>\u6b64\u5916\uff0c\u6211\u5011\u4e5f\u8a08\u756b\u5728\u8ab2\u7a0b\u4e2d\u6307\u5c0e\u5b78\u751f\u4ee5\u514d\u8cbb\u8a66\u7528\u65b9\u5f0f\u4f7f\u7528\u4ee5\u4e0b\u7dda\u4e0a\u670d\u52d9\uff1a<\/p>\n<ul>\n<li>\u900f\u904e <a href=\"https:\/\/cloud.google.com\/gcp\/?hl=zh-tw\">Google Cloud Platform (GCP)<\/a> \u79df\u7528\u3001\u67b6\u8a2d\u96f2\u7aef\u6df1\u5ea6\u5b78\u7fd2\u4e3b\u6a5f<\/li>\n<li>\u900f\u904e <a href=\"https:\/\/www.ibm.com\/watson-analytics\">IBM Watson Analytics<\/a> \u7df4\u7fd2\u4f7f\u7528\u81ea\u52d5\u6a5f\u5668\u5b78\u7fd2\u7cfb\u7d71<\/li>\n<li>\u900f\u904e <a href=\"https:\/\/www.ibm.com\/support\/knowledgecenter\/en\/SS4QC9\/com.ibm.solutions.wa_an_overview.2.0.0.doc\/wa_an_hlp_wasm_intro.html\">IBM Watson Analytics for Social Media<\/a> \u7df4\u7fd2\u64cd\u4f5c\u793e\u7fa4\u7db2\u8def\u76e3\u807d\u548c\u6587\u5b57\u5167\u5bb9\u5206\u6790<\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u53c3\u8003\u66f8\u76ee<\/span><\/strong><\/h3>\n<p>\u672c\u8ab2\u7a0b\u7684\u53c3\u8003\u66f8\u76ee\u66ab\u5b9a\u5982\u4e0b\uff1a<\/p>\n<ol>\n<li>Albright, S., &amp; Winston, W. (2014). Business analytics: Data analysis &amp; decision making. Nelson Education.<\/li>\n<li>Edwards, M. R. &amp; Edwards, K. (2016). Predictive HR Analytics: Mastering the HR Metric. Kogan Page.<\/li>\n<li>Mizik, N. &amp; Hanssens, D. M. (2018). Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support. Edward Elgar Pub.<\/li>\n<li>Venkatesan, R., Farris, P., &amp; Wilcox, R. T. (2015). Cutting-edge marketing analytics: real world cases and data sets for hands on learning. Pearson Education.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6559\u5b78\u76ee\u6a19 \u672c\u8ab2\u7a0b\u7684\u76ee\u7684\u5728\u900f\u904e\u5be6\u969b\u7684\u4e00\u822c\u5546\u696d\u7ba1\u7406\u8cc7\u6599\u500b\u6848\uff0c\u5f15\u5c0e\u540c\u5b78\u5011\u6d3b\u7528\u6240\u5b78\u904e\u7684\u5404\u7a2e\u5206\u6790\u65b9\u6cd5\uff0c\u4e26\u7d50\u5408\u5404\u9805\u5206\u6790\u7684\u7d50\u679c\u4f86\u9032\u884c\u7b56\u7565\u898f\u5283\u3002\u672c\u8ab2\u7a0b\u5c07\u8207\u7522\u696d\u754c\u5408\u4f5c\uff0c\u8b93\u540c\u5b78\u5011\u9032\u5165\u5be6\u969b\u7684\u516c\u53f8\u60c5\u5883\uff0c\u7df4\u7fd2\u5728\u5be6\u969b\u7684\u5546\u696d\u60c5\u5883\u4e4b\u4e0b\u3001\u9748\u6d3b\u904b\u7528\u63a2\u7d22\u6027\u3001\u8a3a\u65b7\u6027\u548c\u9810\u6e2c\u6027\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u914d\u5408\u6a21\u64ec\u8207\u512a\u5316\u5de5\u5177\u4f86\u5224\u65b7\u5c40\u52e2\u3001\u9810\u6e2c\u60c5\u5883\u3001\u6a21\u64ec\u72c0\u6cc1\u3001\u6e9d\u901a\u7b56\u7565\u548c\u898f\u5283\u5c0d\u7b56\u3002 This cousre aims to apply action learning approach for analytics based on real business cases. The analysis results will be subsequently used to devise strategies. Students will be placed in real company context and exercise various analytics methods, such as exploring, diagnosis, and predictive analytics. The result will be coupled with simulations and optimization techniques for strategic planning. \u8ab2\u7a0b\u5927\u7db1 \u8a8d\u8b58\u5408\u4f5c\u5ee0\u5546 \uff08Acquainting Business Partners) \u5546\u696d\u5206\u6790\u6d41\u7a0b (Basic Business Analysis Process) \u5b78\u751f\u5206\u7d44 (Grouping Students) \u8cc7\u6599\u6574\u7406 (Preparing Data) \u63a2\u7d22\u6027\u8cc7\u6599\u5206\u6790 (Exploring Data) \u9810\u6e2c\u6027\u6a21\u578b (Predictive Analytics) \u7b56\u7565\u898f\u5283\u8207\u6548\u76ca\u4f30\u8a08 (Strategic Planning) \u8ab2\u7a0b\u5b89\u6392 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