{"id":828,"date":"2021-04-04T16:02:23","date_gmt":"2021-04-04T08:02:23","guid":{"rendered":"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=828"},"modified":"2021-10-04T21:31:36","modified_gmt":"2021-10-04T13:31:36","slug":"r%e8%aa%9e%e8%a8%80%e3%80%81%e6%a9%9f%e7%8e%87%e7%b5%b1%e8%a8%88%e8%88%87%e5%95%86%e6%a5%ad%e5%af%a6%e5%8b%992021%e6%98%a5","status":"publish","type":"page","link":"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=828","title":{"rendered":"R\uff1a\u5546\u696d\u6578\u64da\u5206\u6790 (110.1)"},"content":{"rendered":"<div id=\"pl-828\" class=\"panel-layout\">\n<div id=\"pg-828-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-828-0-0\" class=\"panel-grid-cell\" data-weight=\"1\" style=\"text-align: left;\">\n<p><span style=\"font-size: 16pt; color: #208000; font-family: 'Arial Black';\"><br \/>\nBusiness Analytics in R (BM678, 110.1)<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 11pt; color: #208000; font-family: 'consolas';\"><br \/>\n? \u8ab2\u865f\uff1a<b>BM678<\/b> (110.1) 2021\/09\/28 ~ 2022\/01\/18<br \/>\n? \u4e0a\u8ab2\u6642\u9593\u5730\u9ede\uff1a \u6bcf\u5468\u4e8c\u4e0a\u5348 09:10~12:00 \u7ba13051\u6559\u5ba4<br \/>\n? \u4e92\u52a9\u5b78\u7fd2\u6642\u9593\uff1a \u6bcf\u661f\u671f\u4e09\u665a\u4e0a 18:30 ~ 21:30 in CM3038<br \/>\n? \u4e92\u52a9\u5b78\u7fd2\u6642\u9593\uff1a \u6bcf\u661f\u671f\u4e94\u4e0b\u5348 14:00 ~ 17:00 in CM1032<br \/>\n?\u200d? \u6559\u5e2b\uff1a<a href=\"http:\/\/rpb141.nsysu.edu.tw\/p\/412-1030-17045.php?Lang=zh-tw\">\u5353\u96cd\u7136<\/a> tonychuo@mail.nsysu.edu.tw<br \/>\n?\u200d? Instructor\uff1a <a href=\"http:\/\/rpb141.nsysu.edu.tw\/p\/412-1030-17045.php?Lang=zh-tw\">Yung-Jan Cho<\/a>, tonychuo@mail.nsysu.edu.tw<\/span> <\/p>\n<p>&nbsp; <\/p>\n<p><span style=\"font-size: 11pt; font-family: 'consolas';\"><strong><u> \u23f0 \u6ce8\u610f\u4e8b\u9805\uff1a<\/u><\/strong><br \/>\n\u203b \u5df2\u9078\u9032\u672c\u8ab2\u7a0b(\u6216\u60f3\u8981\u52a0\u9078)\u7684\u540c\u5b78\u8acb\u5728\u7b2c\u4e00\u6b21\u4e0a\u8ab2\u4e4b\u524d\uff1a<br \/>\n&nbsp; &nbsp; \u25a0 \u52a0\u5165\u672c\u8ab2\u7a0b\u7684 <a href=\"https:\/\/www.facebook.com\/groups\/840018793364590\">\u81c9\u66f8\u7fa4\u7d44<\/a><br \/>\n&nbsp; &nbsp; \u25a0 \u8a02\u95b1\u6211\u5011\u7684 <a href=\"https:\/\/www.youtube.com\/channel\/UCAkk44tj-6OlD_Xrs4HsKWA\">YouTube\u983b\u9053<\/a><br \/>\n&nbsp; &nbsp; \u25a0 \u586b\u597d <a href=\"https:\/\/forms.gle\/GYgok23viMFsj9rW8\">\u671f\u521d\u554f\u5377<\/a><br \/>\n\u203b \u7b2c\u4e00\u5468\u4e0a\u8ab2(09\/28)\u5c07\u63a1Cisco WebEx\u9032\u884c\u7dda\u4e0a\u6559\u5b78\uff0c\u5df2\u9078\u9032(\u6216\u60f3\u8981\u52a0\u9078)\u7684\u540c\u5b78\u8acb\u7531 <a href=\"https:\/\/nsysu.webex.com\/nsysu\/j.php?MTID=m86f871e9429f9914059c3e76e041ea30\">\u6b64\u9023\u7d50<\/a> \u9032\u5165<br \/>\n\u203b \u7b2c\u4e8c\u5468\u8d77\u4e0a\u8ab2\u4e0a\u8ab2\u6642\u8acb\u5e36\u81ea\u5df1\u7684\u7b46\u96fb\uff0c\u4e26\u8acb\u52d9\u5fc5\u5148\u88dd\u597d R \u548c RStudio\uff01<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: 'consolas';\"><b><br \/>\n? &nbsp; <a href=\"https:\/\/www.youtube.com\/channel\/UCAkk44tj-6OlD_Xrs4HsKWA\">YouTube\u983b\u9053<\/a> &nbsp; ? &nbsp; <a href=\"https:\/\/www.facebook.com\/groups\/840018793364590\">Facebook\u7fa4\u7d44<\/a> &nbsp; ? &nbsp; <a href=\"https:\/\/drive.google.com\/drive\/folders\/16Pmv13KI8z_HmoOtfNdRVa3aFqjewz1V\">G-Suite\u6a94\u6848\u593e<a>  &nbsp; ? &nbsp; <a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=3811\">\u52a9\u6559\u5718\u968a<\/a> &nbsp; ?<br \/>\n<\/b><\/span><\/p>\n<\/div>\n<div class=\"panel-grid-cell\" data-weight=\"1\" style=\"text-align: left;\">\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #008000;\">\u203b 2021(\u79cb) \u8ab2\u7a0b\u898f\u5283\uff1a 2021\/09\/28 ~ 2022\/01\/18<\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"420\" src=\"https:\/\/docs.google.com\/spreadsheets\/d\/e\/2PACX-1vTg3Rk5IYiueLAjt2zXxsEtzxG5b6ESl_iuc6T7c0EGqTwEA7ECa90n6pEdF1Rp2Sw8hP_beeQKCk9G\/pubhtml?gid=1364993164&amp;single=true&amp;range=A1:F20&amp;headers=false&amp;chrome=false\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<hr \/>\n<p><strong><span style=\"color: #008000;\">\u8ab2\u7a0b\u5927\u7db1<\/span><\/strong><strong>PART-I \u7a0b\u5f0f\u8a9e\u8a00\u8207\u6a5f\u7387\u7d71\u8a08\u00a0Programming &amp; Statistics<\/strong><\/p>\n<ul>\n<li>R\u8a9e\u8a00\u8207\u57fa\u672c\u7a0b\u5f0f\u8a2d\u8a08\u00a0Intro. R Language\n<ul>\n<li>R\u8a9e\u8a00\u7c21\u4ecb\u00a0Intro. R &amp; RStudio<\/li>\n<li>\u8cc7\u6599\u6574\u7406\u8207\u8cc7\u6599\u63a2\u7d22\u00a0Data Manipulation &amp; Exploration<\/li>\n<li>\u8cc7\u6599\u8996\u89ba\u5316\u00a0Data Visualization<\/li>\n<\/ul>\n<\/li>\n<li>\u57fa\u790e\u6a5f\u7387\u8207\u7d71\u8a08\u00a0Probability &amp; Statistics\n<ul>\n<li>\u6a5f\u7387\u6982\u8ad6\u00a0Fundamental Probability<\/li>\n<li>\u63a8\u8ad6\u7d71\u8a08\u8207\u6a21\u578b\u00a0Inferential Statistics &amp; Model<\/li>\n<li>\u5c3a\u5ea6\u7e2e\u6e1b\u8207\u96c6\u7fa4\u5206\u6790\u00a0Dimension &amp; Cluster<\/li>\n<li>\u7dda\u6027\u56de\u6b78\u8207\u908f\u8f2f\u5f0f\u56de\u6b78\u00a0Linear &amp; Logistics Regression<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>PART-II \u5546\u696d\u6578\u64da\u5206\u6790\u5be6\u52d9\u00a0Business Analytics Practices<\/strong><\/p>\n<ul>\n<li>\u5e02\u5834\u5340\u9694\u8207\u54c1\u724c\u5b9a\u4f4d\n<ul>\n<li>\u5e02\u5834(\u6d88\u8cbb\u8005)\u5340\u9694 Market\/Consumer Segmentation<\/li>\n<li>\u96c6\u7fa4\u5206\u6790 Cluster Analysis<\/li>\n<li>\u7522\u54c1\u5b9a\u4f4d\u3001\u54c1\u724c\u5b9a\u4f4d\u00a0Product &amp; Brand Positioning<\/li>\n<li>\u5c3a\u5ea6\u7e2e\u6e1b Dimension Reduction<\/li>\n<li>\u4e92\u52d5\u5f0f\u54c1\u724c\u60c5\u7dd2\u5716\u00a0\u00a0Interactive Perception Map<\/li>\n<\/ul>\n<\/li>\n<li>\u50f9\u91cf\u95dc\u4fc2\u8207\u5b9a\u50f9\u7b56\u7565\u00a0Price &amp; Quantity Analysis\n<ul>\n<li>\u9858\u4ed8\u50f9\u683c\u3001\u50f9\u683c\u5f48\u6027 WTP and Price Elasticity<\/li>\n<li>\u6700\u9069\u5b9a\u50f9\u00a0Price Optimization<\/li>\n<li>\u7522\u54c1\u50f9\u503c\u6a21\u578b\u00a0\u00a0Model of Product Value<\/li>\n<li>\u6d88\u8cbb\u8005\u9078\u64c7\u6a21\u578b\u00a0\u00a0Model of Consumers&#8217; Choice<\/li>\n<li>\u5ba2\u88fd\u5316\u5b9a\u50f9\u00a0 Distinctive Price<\/li>\n<li>\u591a\u5143\u9078\u64c7\u6a21\u578b\u00a0\u00a0Multi-Nominal Choice Model<\/li>\n<\/ul>\n<\/li>\n<li>\u7522\u54c1\u8a2d\u8a08\u8207\u5e02\u5834\u7af6\u722d\u00a0\u00a0Product Design and Market Competition\n<ul>\n<li>\u806f\u5408\u5206\u6790\u00a0\u00a0Conjoint Analysis<\/li>\n<li>\u5e02\u5834\u5340\u9694\u8207\u5dee\u5225\u8a02\u50f9\u00a0\u00a0Segmentation &amp; Pricing<\/li>\n<li>\u55ae\u4e00\u7522\u54c1\u8a2d\u8a08\u00a0\u00a0Individual Product Design<\/li>\n<li>\u7522\u54c1\u7dda\u8a2d\u8a08\u00a0 \u00a0Product Line Design<\/li>\n<li>\u591a\u7522\u54c1\u5e02\u5834(\u7af6\u722d\u7b56\u7565)\u00a0\u00a0Market Competition<\/li>\n<li>\u65b0\u7522\u54c1\u7684\u92b7\u552e\u91cf\u4f30\u8a08\u00a0\u00a0New Product Design<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p><strong><span style=\"color: #008000;\">\u8ab2\u7a0b\u7c21\u4ecb<\/span><\/strong><\/p>\n<p>\u672c\u8ab2\u7a0b\u662f\u3010<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=791\">\u667a\u6167\u5275\u65b0\u8de8\u57df\u4eba\u624d\u57f9\u80b2\u8a08\u756b<\/a>\u3011\u4e4b\u4e0b\u4e09\u500b\u5fae\u5b78\u7a0b\u7684\u7b2c\u4e00\u500b\u5171\u540c\u8ab2\u7a0b\uff0c\u9019\u500b\u8a08\u756b\u4e0d\u9650\u7cfb\u6240\u62db\u6536\u5c0d\u667a\u6167\u5275\u65b0\u6709\u8208\u8da3\uff0c\u9858\u610f\u6295\u5165\u5927\u91cf\u6642\u9593\u5b78\u7fd2\u7a0b\u5f0f\u8a2d\u8a08\u548c\u5546\u696d\u6578\u64da\u5206\u6790\u7684\u540c\u5b78\uff0c\u4e2d\u5c71\u5927\u5b78\u6240\u6709\u7cfb\u6240\u5927\u4e09\u4ee5\u4e0a\u7684\u5728\u6821\u751f\u90fd\u53ef\u4ee5\u53c3\u52a0\uff1b\u5c0d\u65bc<span style=\"color: #008000;\">\u6c92\u5beb\u904e\u7a0b\u5f0f<\/span>\u7684\u540c\u5b78\uff0c\u5728\u9019\u4e00\u500b\u8ab2\u7a0b\u4e4b\u4e2d\u59b3\u5c07\u5b78\u6703\u5728R\u8a9e\u8a00\u7684\u74b0\u5883\u4e4b\u4e0b\u5be6\u969b\u64cd\u4f5c\u5404\u7a2e\u5206\u6790\u65b9\u6cd5\uff0c\u4e26\u4f9d\u64da\u5206\u6790\u7684\u7d50\u679c\u4f86\u505a\u5546\u696d\u6c7a\u7b56\uff1b\u5c0d\u65bc<span style=\"color: #008000;\">\u8cc7\u5de5\u3001\u8cc7\u7ba1\u79d1\u7cfb<\/span>\u7684\u540c\u5b78\uff0c\u4f60\u5c07\u5b78\u6703\u5982\u4f55\u5c07\u4f60\u7684\u8cc7\u8a0a\u5c08\u9577\u61c9\u7528\u5230\u8ca1\u52d9\u6703\u8a08\u3001\u4eba\u529b\u8cc7\u6e90\u3001\u7522\u54c1\u898f\u5283 \u3001\u5b9a\u50f9\u8207\u7af6\u722d\u7b49\u7b49\uff0c\u9019\u4e00\u4e9b\u516c\u53f8\u5c64\u7d1a\u7684\u7b56\u7565\u7ba1\u7406\u6d3b\u52d5\u4e0a\u9762\uff0c\u8b93\u4f60\u6709\u66f4\u591a\u7684\u6a5f\u6703\u5f9e\u6a5f\u623f\u8d70\u9032\u8fa6\u516c\u5ba4\uff0c\u5f9e\u7cfb\u7d71\u7ba1\u7406\u54e1\u6649\u5347\u70ba\u9ad8\u968e\u7d93\u7406\u4eba\u3002\u9019\u4e00\u500b\u8ab2\u7a0b\u540c\u6642\u4e5f\u70ba<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1221\">\u5546\u696d\u5927\u6578\u64da\u5206\u6790<\/a>\uff0c<a href=\" https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1223\">\u6578\u4f4d\u884c\u92b7\u8207\u96fb\u5b50\u5546\u52d9<\/a>\u548c<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1225\">\u91d1\u878d\u79d1\u6280\u8207\u670d\u52d9\u5275\u65b0<\/a>\u9019\u4e09\u500b\u5fae\u5b78\u7a0b\u5960\u5b9a\u57fa\u790e\uff0c\u70ba\u5b78\u7fd2\u5927\u6578\u64da\u3001\u96f2\u7aef\u904b\u7b97\u3001\u6a5f\u5668\u5b78\u7fd2\u548c\u4eba\u5de5\u667a\u6167\u9019\u4e00\u4e9b\u5148\u9032\u6280\u8853\u548c\u5b83\u5011\u7684\u5546\u696d\u61c9\u7528\u505a\u597d\u6e96\u5099\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #008000;\">\u9078\u4fee\u689d\u4ef6<\/span><\/strong><\/p>\n<p>\u9019\u662f\u4e00\u500b\u5167\u5bb9\u4efd\u91cf\u76f8\u7576\u91cd\u7684\u8ab2\u7a0b\uff0c\u6bcf\u4e00\u9031\u4e0a\u8ab2\u4e4b\u524d\u59b3\u9700\u8981\u5148\u505a\u8ab2\u524d\u9810\u7fd2(YouTube\u9810\u7fd2\u5f71\u7247\u6216Readings)\uff0c\u807d\u5b8c\u6307\u5b9a\u7684\u7dda\u4e0a\u8ab2\u7a0b\u55ae\u5143\uff0c\u6bcf\u4e00\u55ae\u5143\u4e0a\u5b8c\u8ab2\u90fd\u6703\u6709\u597d\u5e7e\u4efd\u7a0b\u5f0f\u8981\u5beb\uff0c\u96a8\u8457\u8ab2\u7a0b\u7684\u9032\u5ea6\u6703\u6709\u4e00\u7cfb\u5217\u7684\u7dda\u4e0a\u6e2c\u9a57\u548c\u8a8d\u8b49\uff0c\u59b3\u5e38\u6703\u9700\u8981\u5728\u52a9\u6559\u6642\u9593\u5230\u6559\u5ba4\u4f86\u8ddf\u5927\u5bb6\u4e00\u8d77\u8a0e\u8ad6\u624d\u80fd\u5b8c\u6210\uff0c\u671f\u4e2d\u3001\u671f\u672b\u7684\u5c0f\u7d44\u5c08\u6848\u4f5c\u696d\u7684\u4efd\u91cf\u4e5f\u6703\u5f88\u91cd\uff0c\u6574\u500b\u5b78\u671f\u59b3\u9700\u8981\u8ddf\u4e0d\u540c\u7cfb\u6240\u7684\u540c\u5b78(\u6211\u5011\u6703\u5f37\u5236\u8de8\u7cfb\u6240\u5206\u7d44)\u5206\u5de5\u5408\u4f5c\u3001\u4e92\u88dc\u5c08\u9577\u3001\u4e92\u52a9\u5b78\u7fd2\uff0c\u624d\u6703\u6709\u597d\u7684\u6210\u7e3e\uff1b\u53d6\u6c7a\u65bc\u59b3\u539f\u4f86\u5c0d\u7a0b\u5f0f\u8a9e\u8a00\u548c\u6a5f\u7387\u7d71\u8a08\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u5e73\u5747\u6bcf\u4e00\u9031\u59b3\u6703\u9700\u8981\u9810\u75599\u523012\u500b\u5c0f\u6642(\u542b\u4e0a\u8ab2)\u7684\u6642\u9593\u5728\u9019\u500b\u8ab2\u7a0b\u88e1\u9762\uff0c\u6240\u4ee5\u96d6\u7136\u6211\u5011\u6c92\u6709\u9650\u4fee\u689d\u4ef6\uff0c\u6211\u5011\u5e0c\u671b\u59b3\u8a73\u7d30\u8003\u616e\u904e\u59b3\u7684\u6642\u9593\u5b89\u6392\u4e4b\u5f8c\u518d\u4f86\u9078\u4fee\u3002No Pain, No Gain! \u4e0d\u8ad6\u59b3\u539f\u4f86\u7684\u80cc\u666f\u548c\u57fa\u790e\uff0c\u53ea\u8981\u59b3\u4ed8\u51fa\u8db3\u5920\u591a\u7684\u6642\u9593\uff0c\u59b3\u5c31\u80fd\u5920\u5728\u9019\u4e00\u7cfb\u5217\u8ab2\u7a0b\u4e4b\u4e2d\u5b78\u6703\u7a0b\u5f0f\u8a2d\u8a08\u3001\u6a5f\u7387\u7d71\u8a08\u3001\u5927\u6578\u64da\u3001\u96f2\u7aef\u904b\u7b97\u3001\u4eba\u5de5\u667a\u6167\u4ee5\u53ca\u5b83\u5011\u7684\u5546\u696d\u5be6\u52d9\u61c9\u7528\uff0c\u589e\u52a0\u59b3\u5728\u6578\u4f4d\u793e\u6703\u4e4b\u4e2d\u7684\u50f9\u503c\u3001\u63d0\u9ad8\u59b3\u5728\u5c31\u696d\u5e02\u5834\u7684\u7af6\u722d\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #008000;\">\u8ab2\u7a0b\u5b89\u6392<\/span><\/strong><\/p>\n<p>\u8003\u616e\u5230\u5728\u5b78\u7a0b\u525b\u958b\u59cb\u7684\u6642\u5019\uff0c\u53ef\u80fd\u90e8\u5206\u7684\u540c\u5b78\u9084\u4e0d\u6703\u5beb\u7a0b\u5f0f\u6216\u6c92\u6709\u53d7\u904e\u8db3\u5920\u7684\u6a5f\u7387\u7d71\u8a08\u8a13\u7df4\uff0c\u6240\u4ee5\uff0c\u8ab2\u7a0b\u4e00\u958b\u59cb\u6211\u5011\u6703\u5148\u5354\u52a9\u540c\u5b78\u6839\u64da\u6211\u5011\u9810\u5148\u7de8\u5236\u7684<a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1246\">R\u8a9e\u8a00\u8207\u57fa\u790e\u7d71\u8a08\u81ea\u5b78\u5730\u5716<\/a>\uff0c\u4ee5\u4e92(\u81ea)\u52a9\u5b78\u7fd2\u7684\u65b9\u5f0f\u5148\u4e0a\u5b8c\u5728DataCamp\u4e0a\u9762\u7684\u4e00\u7cfb\u5217\u8ab2\u7a0b\u4e26\u53d6\u5f97\u7dda\u4e0a\u8a8d\u8b49\uff0c\u4e4b\u5f8c\u6211\u5011\u5c07\u4eff\u9020\u54c8\u4f5b\u5927\u5b78(<a href=\"https:\/\/www.edx.org\/professional-certificate\/harvardx-data-science\">Data Science, Harvard 2018<\/a>)\u7684\u4f5c\u6cd5\uff0c\u4f7f\u7528R\u8a9e\u8a00\u5e36\u540c\u5b78\u8907\u7fd2\u57fa\u672c\u7684\u6a5f\u7387\u7d71\u8a08\uff0c\u7136\u5f8c\u6211\u5011\u6703\u5206\u5225\u5f9eESSEC\u548cAccenture(<a href=\"https:\/\/www.coursera.org\/specializations\/strategic-analytics\">Strategic Business Analytics Specialization<\/a>)\u4ee5\u53ca\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78(<a href=\"https:\/\/www.edx.org\/micromasters\/business-analytics\">Business Analytics<\/a>)\u9019\u5169\u500b\u5b78\u6821\u7684\u7dda\u4e0a\u8ab2\u7a0b\u88e1\u9762\u6311\u51fa\u4e00\u4e9b\u6bd4\u8f03\u57fa\u672c\u7684\u6848\u4f8b\uff0c\u8b93\u540c\u5b78\u505a\u5546\u696d\u6578\u64da\u5206\u6790\u7684\u5be6\u52d9\u7df4\u7fd2\u3002 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style=\"color: #008000;\">\u6559\u5b78\u76ee\u6a19<\/span><\/strong><\/p>\n<p>\u57fa\u65bc\u4ee5\u4e0a\u8003\u91cf\uff0c\u672c\u8ab2\u7a0b\u7684\u9996\u8981\u76ee\u6a19\u662f<span style=\"color: #008000;\">(1)\u5e6b\u52a9\u975e\u8cc7\u8a0a\u9818\u57df\u7684\u540c\u5b78\u8de8\u8d8a\u7a0b\u5f0f\u8a9e\u8a00\u7684\u9032\u5165\u969c\u7919<\/span>\uff0c\u6211\u5011\u8a8d\u70ba\u5b78\u7fd2\u7a0b\u5f0f\u8a9e\u8a00\u7684\u91cd\u9ede\u5728\u65bc\u5be6\u4f5c\uff0c\u6240\u4ee5\u7c21\u55ae\u4ecb\u7d39\u5b8cR\u8a9e\u8a00\u4e4b\u5f8c\uff0c\u6211\u5011\u6703<span style=\"color: #008000;\">(2)\u5728R\u8a9e\u8a00\u7684\u74b0\u5883\u4e0b\u5e6b\u540c\u5b78\u8907\u7fd2\u57fa\u672c\u7684\u6a5f\u7387\u8207\u7d71\u8a08\u5206\u6790\u65b9\u6cd5<\/span>\uff0c\u7136\u5f8c\u6211\u5011\u6703\u4f7f\u7528\u5be6\u969b\u7684\u8cc7\u6599\u6848\u4f8b\uff0c\u8b93\u540c\u5b78<span style=\"color: #008000;\">\u5011(3)\u5b78\u7fd2\u5982\u4f55\u4f7f\u7528\u7a0b\u5f0f\u8a9e\u8a00\u548c\u6a5f\u7387\u7d71\u8a08\u4f86\u5e6b\u52a9\u6211\u5011\u8655\u7406\u91cd\u8981\u7684\u5546\u696d\u5be6\u52d9<\/span>\uff0c\u5982\uff1a\u5e02\u5834\u5340\u9694\u3001\u54c1\u724c\u5b9a\u4f4d\u3001\u50f9\u91cf\u95dc\u4fc2\u3001\u5b9a\u50f9\u7b56\u7565\u3001\u7522\u54c1\u8a2d\u8a08\u3001\u5e02\u5834\u7af6\u722d\u7b49\u7b49\u3002\u5728\u6211\u5011\u6b63\u5f0f\u4ecb\u7d39\u5927\u6578\u64da\u76f8\u95dc\u7684\u6280\u8853\u4e4b\u524d\uff0c\u6211\u5011\u8a08\u756b\u900f\u904e\u9019\u4e00\u7cfb\u5217\u7684\u8cc7\u6599\u6848\u4f8b\u8b93\u540c\u5b78\u5011\u89aa\u8eab<span style=\"color: #008000;\">(4)\u9ad4\u9a57\u7a0b\u5f0f\u8a9e\u8a00\u3001\u6a5f\u7387\u7d71\u8a08\u548c\u5546\u7ba1\u77e5\u8b58\u9019\u4e09\u8005\u4e4b\u9593\u7684\u5f37\u5927\u7d9c\u6548<\/span>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #008000;\">\u53c3\u8003\u66f8\u76ee<\/span><\/strong><\/p>\n<p>\u672c\u8ab2\u7a0b\u4ee5\u81ea\u88fd\u6559\u6750\u70ba\u4e3b\uff0c\u539f\u5247\u4e0a\u4e0d\u4f7f\u7528\u6559\u79d1\u66f8\uff0c\u53c3\u8003\u66f8\u76ee\u66ab\u5b9a\u5982\u4e0b\uff1a<\/p>\n<ol>\n<li>Field, A., Miles, J. &amp; Field, Z. (2012). Discovering Statistics Using R. SAGE Publications Ltd.<\/li>\n<li>Kabacoff, R. (2015). R in Action: Data Analysis and Graphics with R. Manning Publications<\/li>\n<li>Peng, R., R Programming for Data Science. The Lean Publishing\u00a0(<a href=\"https:\/\/www.cs.upc.edu\/~robert\/teaching\/estadistica\/rprogramming.pdf\">pdf<\/a>)<\/li>\n<li>Venkatesan, R., Farris, P., &amp; Wilcox, R. T. (2015). Cutting-edge marketing analytics: real world cases and data sets for hands on learning. Pearson Education.<\/li>\n<li>Wickham, H. &amp; Grolemund, G. (2017). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O&#8217;Reilly Media.<\/li>\n<\/ol>\n<p><strong><span style=\"color: #008000;\">\u81ea\u88fd\u6559\u6750<\/span><\/strong><\/p>\n<p>\u6211\u5011\u5c07\u4ee5\u904e\u53bb\u7684\u81ea\u88fd\u6559\u6750\u70ba\u57fa\u790e\uff0c\u4f9d\u64da\u8ab2\u7a0b\u9700\u8981\u91cd\u65b0\u7de8\u88fd\u6559\u6750\uff0c\u6559\u6750\u9805\u76ee\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=833\">\u8ab2\u7a0b\u7db2\u7ad9<\/a>\uff1a\u6574\u5408\u81ea\u88fd\u6559\u6750\u8207\u7dda\u4e0a\u8cc7\u6e90\uff0c\u4fc3\u9032\u4e92\u52a9\u5b78\u7fd2 (HTML)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=bNzcONJsc2Y\">\u5c0e\u8b80\u5f71\u7247<\/a>\uff1a\u5e6b\u52a9\u540c\u5b78\u4e86\u89e3\u7dda\u4e0a\u9810\u7fd2\u5167\u5bb9(\u7dda\u4e0a\u8ab2\u7a0b\u539f\u6587\u6559\u5b78\u5f71\u7247)<\/li>\n<li><a href=\"https:\/\/drive.google.com\/open?id=17NYL53esNEs56fvlfhKmXxvanduOjwRy\">\u8b1b\u7fa9<\/a>\uff1a\u6bcf\u4e00\u55ae\u5143\u7684\u8b1b\u7fa9\u6295\u5f71\u7247 (PPT)<\/li>\n<li><a href=\"http:\/\/rpubs.com\/tonychuo\/AS8-0-CVM\">\u8ab2\u5802\u7b46\u8a18<\/a>\uff1a\u6bcf\u4e00\u55ae\u5143\u7684\u8ab2\u5802\u6240\u4f7f\u7528\u7684\u7a0b\u5f0f\u78bc(R-Notebook)<\/li>\n<li><a href=\"http:\/\/rpubs.com\/tonychuo\/AS7-1\">\u4f5c\u696d\u7b46\u8a18<\/a>\uff1a\u6bcf\u4e00\u55ae\u5143\u7684\u4f5c\u696d(R-Notebook)<\/li>\n<li><a href=\"https:\/\/bap2.cm.nsysu.edu.tw\/?page_id=1244\">\u7dda\u4e0a\u6a21\u64ec\u7a0b\u5f0f<\/a>\uff1a\u4ee5\u4e92\u52d5\u6a21\u64ec\u7684\u65b9\u5f0f\u5e6b\u52a9\u540c\u5b78\u4e86\u89e3\u6bd4\u8f03\u8907\u96dc\u7684\u6982\u5ff5 (R:Shiny)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZNC3AQj1Pv8&amp;index=1&amp;list=PLZgYls1tojKn4cRSjR2q0vVys4AWXDsKP\">\u4e0a\u8ab2\u9304\u5f71<\/a>\uff1a \u65b9\u4fbf\u540c\u5b78\u8907\u7fd2\u6216\u88dc\u8ab2 (YouTube)<\/li>\n<\/ul>\n<p>\u8acb\u900f\u904e\u4ee5\u4e0a\u7db2\u8def\u9023\u7d50\u5be9\u95b1\u6211\u5011\u7684\u81ea\u88fd\u6559\u6750\u7bc4\u4f8b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u5011\u4e5f\u6703\u53c3\u8003\u4ee5\u4e0b\u7dda\u4e0a\u8ab2\u7a0b(MOOC&#8217;s)\uff1a<\/p>\n<ul>\n<li>\u54c8\u4f5b\u5927\u5b78\u958b\u8a2d\u7684<a href=\"https:\/\/www.edx.org\/professional-certificate\/harvardx-data-science\">Data Science<\/a>\u7cfb\u5217\u8ab2\u7a0b (edX)\n<ul>\n<li><a href=\"https:\/\/www.edx.org\/course\/data-science-probability\">Data Science: Probability<\/a><\/li>\n<li><a href=\"https:\/\/www.edx.org\/course\/data-science-inference\">Data Science: Inference and Modeling<\/a><\/li>\n<li><a href=\"https:\/\/www.edx.org\/course\/data-science-wrangling-harvardx-ph125-6x\">Data Science: Wrangling<\/a><\/li>\n<li><a href=\"https:\/\/www.edx.org\/course\/data-science-linear-regression\">Data Science: Linear Regression<\/a><\/li>\n<\/ul>\n<\/li>\n<li>\u6cd5\u570bESSEC\u5927\u5b78\u548c\u77e5\u540d\u5546\u696d\u9867\u554f\u516c\u53f8Accenture\u5171\u540c\u958b\u8a2d\u7684<a href=\"https:\/\/www.coursera.org\/specializations\/strategic-analytics\">Strategic Business Analytics Specialization<\/a>\u7cfb\u5217\u8ab2\u7a0b (Coursera)\n<ul>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/strategic-business-analytics\">Foundations of strategic business analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/foundations-marketing-analytics\">Foundations of marketing analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<li>\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u958b\u8a2d\u7684<a href=\"https:\/\/www.edx.org\/micromasters\/business-analytics\">Business Analytics<\/a>\u7cfb\u5217\u8ab2\u7a0b(edX)\n<ul>\n<li><a href=\"https:\/\/www.edx.org\/course\/data-models-decisions-business-analytics-columbiax-bamm-102x-1\">Data, Models and Decisions in Business Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.edx.org\/course\/marketing-analytics-columbiax-bamm-104x-0\">Marketing Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.edx.org\/course\/demand-supply-analytics-columbiax-bamm-103x-0\">Demand and Supply Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u5f9e\u5176\u4e2d\u622a\u53d6\u5408\u9069\u7684\u6559\u5b78\u55ae\u5143\u3001\u4f5c\u696d\u7fd2\u984c\u6216\u8cc7\u6599\u6848\u4f8b\uff0c\u76f4\u63a5\u5f15\u7528\u70ba\u9810\u7fd2\u6559\u6750\u3001\u53c3\u8003\u6559\u6750\uff0c\u6216\u4ee5\u5176\u4f5c\u70ba\u81ea\u7de8\u6559\u6750\u7684\u7d20\u6750\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><span style=\"color: #008000;\">\u203b 2021(\u6625)\u00a0\u8ab2\u7a0b\u7d00\u9304\uff1a<\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"750\" height=\"480\" src=\"https:\/\/docs.google.com\/spreadsheets\/d\/e\/2PACX-1vQdRuHhSp8DkTMB8kwIWXUc6Naq5UgGDoO-woPdwjor-Uh-Y2ZRwBfIUGgB5b_pOQrQ15w_r_SRPe-X\/pubhtml?gid=1364993164&amp;single=true&amp;range=A1:F20&amp;headers=false&amp;chrome=false\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; 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